Market Health Articles

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Why You Should Focus On Organic Search Results Rather Than PPC Advertising

There is a simple answer to why you should concentrate on organic search results rather than PPC advertising: it's cheaper. With PPC, you pay to play. As such, it's a good way for new businesses to get a foothold in search engine rankings. Ideally, though, you won't have to do this forever and you'll have a top ten ranking without ever having to pay for it. That's the dream of every site... Learn more

Ways To Build Back Links To Your Web Site

Back links are some of the most important things determining search engine ranking. If your site is seen as popular and it has a number of links coming in, Google or another search engine will consider your site a better resource. It's sort of like a voting system: more links equals more votes that show your site is worth the attention. There are several ways to go about this. Building u... Learn more

Five Common SEM Mistakes

A number of search enginemarketing techniques won't necessarily lead to a site being red-flagged or banned by search engines, but the site won't be as optimized as it could be. There are many companies and individuals trying and failing to optimize a site that are using outdated spamdexing techniques—such as cramming keywords together. Even beginning search engine marketers realize... Learn more

Five Common PPC Mistakes And How To Avoid Them

Pay per click advertising can be one of the best marketing systems you ever use, or the biggest waste of time you ever make. The problem with too many marketing efforts is that people do not research the system ahead of time. There are as many pitfalls with PPC as there are with SEO or Web design. Don't waste your time by making one of these all-too-common mistakes. One of the most commo... Learn more

Top 5 Contextual Advertising Options

Contextual advertising does something that no print advertising could ever do—at least not yet. Ever see the movie "Minority Report"? The main character is walking through a busy section of a city and the billboards speak directly to the character based on his personal profile. It will be a strange time when this is done in the non-cyberspace world. Currently, contextual advertisin... Learn more

What Is Click Fraud And How To Avoid It

One of the main problems with pay-per-click advertising is the issue of click fraud. Pay-per-click advertising is a two way street. Not only do website owners pay a search engine, such as Google, to rank high in search engines for a certain keyword, but the same site very often puts Google ads on the site as well. Every time a Google ad is clicked, the site owner makes money, usually pen... Learn more

Pay-per-click (PPC) Advertising - The Basics

Pay-per-click advertising is the most surefire way to bring in new customers. On the Internet, as with all business, it takes money to make money. You can write a lot of keyword-targeted content with the hope that people will find your site in search engines. If you don't have a high search engine ranking, you should look into buying pay-per-click space in a search engine that guarantees... Learn more

SEO Techniques You Can Do Yourself

Website owners may be surprised by just how many tools there are available for improving SEO, or Seach Engine Optimization. There are keyword analyzers, link analyzers, page rank checkers, and more. Some of these are free and some are not. However, just checking up on page rank or keyword density only tells you part of the story. The real trick is how you use this information. SEO is a f... Learn more

Top SEO Tools That Make A Difference

There are a number of different tools out there that can help you both determine and improve your search engine ranking. Many of these tools do a variation on the same theme. For example, there are several tools available which check you backlinks, page rank, domain popularity, and keyword density. All of these are vital to seeing where you need to improve a site's SEO. Some tools are mo... Learn more

Ways To Manage Seo Expectations

Sometimes with SEO you can do everything right and still not bring in the traffic you that you hoped for. Businesses are rarely an overnight success and this also goes for SEO. When running a business, it is necessary to set up a business plan with realistic expectations. You can outline a fantasy of where you'd like to be in a year or more, but you should also elucidate where it is most... Learn more

 

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